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What most people don't know is trademark holders must protect their trademark when it is being infringed up or they stand to lose it.
When it comes to Mattel and going after any adult site with Barbie in the url I can't say I disagree. There are so many names to chose from, why use one that is synonymous with one of the most popular children's toys? A good SE ranking will only lead to young girls looking for a doll landing on a porn site.
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