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Some real possibilities here, but:
- Use better lighting.
- Use flat-color background (grey is nice)
- Get someone in to apply a little makeup
- Photoshop-out the major marks, blemishes, bruises etc (look terrible)
- Post them away from the background and not right up against it.
- Use 3 point lighting
- Take more time to pose your models. Music will help them relax.
All of the above is simple and not expensive or time consuming and your photos will improve thousands of percent, making it much easier for you to sell their content and photo shoots.
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