Quote:
Originally Posted by DamianJ
for the first time since 1999.
Then, finally they realised online was their future, now they are seeing the revenues from that work for them.
Lessons to be learned?
Discuss...
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I dunno if that theory holds true. And this is just another "theory", but you could also say that the slight increase, more like a bottoming, was due to the music industry's trade organizations dealing with piracy at a quantity level, instead of only targeting one or two sites a year for lawsuits.
http://www.google.com/transparencyre...f-America-Inc/
http://www.google.com/transparencyre...-Industry-Ltd/
http://www.google.com/transparencyre...ichting-BREIN/
Additionally, 2012, wasn't a great year for piracy with megaupload, oron, etc, it just seems that not as many new start ups were jumping into the "piracy industry". For sure, end users who see their file hosts and other sites shut down probably start looking at legal alternatives.
It's probably a combination of both theories. It's not enough to just make legal alternatives in my opinion. Think about adult tubes. There are companies that have made "legal alternatives", but customers already know about their favorite tube and for the most part stick there. Now if that tube started becoming less convenient because it constantly had a higher number of files removed, or was even shut down, of course customers are going to look at other options and include legal alternatives.
~Allison