Quote:
Originally Posted by Far-L
If she is smart enough to trademark her name and create a brand with an attorney then I wouldn't disregard the notice because, for one, you just publicly acknowledged that you were noticed which means you can't claim that you didn't know about it. So, now, if you do blow it off and it is legit you stand way more to lose. 
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does the date of trademark matter?
so if he built a site as an affiliate and she trademarks after.. would that be an infringement?