Quote:
Originally posted by sltr
basically, a marketer's goal is to get the traffic.
period. marketing is not responsible for revenue creation.
once that traffic is acquired, it the goal of sales to close the deal. to put revenue in the bank.
marketers don't make money for a company, they spend it to get the *qualified* leads to the sales people.
if the equation is traffic, conversion, retention,
marketing gets the traffic and sales is responsible for converting and retaining.
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Sorry to say this but not quite right. Send 1 million hits an hour to a site will not necesarilly make you a penny more.
Marketing is the promotion of a product and service, to it's strengths. It is promoting a product/service in the right places, at the right level and the right times. It is forming a strategy that works to the sales departments benefit and does not hinder them. Not just the "Shouting as loud as you can" and drawing the biggest crowd.
I learnt something very early in my sales career, a modern guided missile is far more effective than the WW2 Ack Ack gun.