Quote:
Originally posted by Reak
tell me what you think ?
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basically, a marketer's goal is to get the traffic.
period. marketing is not responsible for revenue creation.
once that traffic is acquired, it the goal of sales to close the deal. to put revenue in the bank.
marketers don't make money for a company, they spend it to get the *qualified* leads to the sales people.
if the equation is traffic, conversion, retention,
marketing gets the traffic and sales is responsible for converting and retaining.