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I think the article didn't cover blatantly copying and pasting code or cloned design. They admitted to borrowing concepts from other sites but the end result looks quite different from the original.
Obviously by using the 3 button special : Members, Instant Access and Free Preview you already are copying someone else's work. For that matter so is using the alphabet.
Anyway I think a possible explanation for what Picasso might have meant is that a good artist can copy another's work but it takes a great artist to copy another's work and improve it in such a way or give it life beyond the original and thus 'stealing' the artwork. Does this make any sense?
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