Pliny the Younger is not available in the bottle; released every February in a very limited amount. I was invited to a
Pliny the Younger release party yesterday. They opened the doors at 11:00, the guy first in line was there at 7:30 which gave him a ticket that allowed him to purchase Russian River Brewing Co flight consisting of Row 2/Hill 56, Blind Pig, Pliny the Elder and Pliny the Younger. TBH, I am not sure how much the flight was, I am guessing maybe $13? I had a Drake's Hopocalypse as well and the total was $21 . . . figure between $7-9 for the Hopocalypse.
It shows what good marketing will do.

Patiently waiting for the doors to open

Drake's Hopocalypse

2 1/2 hours after they opened