AVS (Address Verification Service) is a VISA net response to a cardholder's request.

If you give a person credit, and that is what a credit card sale is -- it is not a cash transaction -- there are contingencies, you certainly have the right to now to whom you are giving credit to ...

At any rate, the California courts reversed the decision. And if a retailer asks for proof of identity at a POS terminal -- aren't they within their rights?

Quote:

^^"Section 1747.08 is a two-decade old statute that prohibits businesses from requesting or requiring PII from customers as a condition to accepting a credit card as payment in full or in part for goods or services, and then recording such information.