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The use of the term "grass roots" is only for consumption by the targeted niche of people so they feel they can become active too. Has nothing to do with a conspiracy, it's simply marketing which most people here should readily understand I guess?
Corporations start phony grass roots websites for all kinds of self serving reasons, don't they? Like starting up dozens or hundreds of sites saying that corn syrup is practically good for you and science stating otherwise is bunk. Trying to re-brand it as corn sugar even though such a product already exists.. things like that.
Things like this is why education is important.
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43-922-863 Shut up and play your guitar. 
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