Quote:
Originally Posted by Yanks_Todd
Wow, I am blown away with such kind words. It's very appreciated. I sent it to Billie and she actually got a bit teary. It really means a lot coming from you and the advice is very appreciated and will absolutely be part of my end decision.
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One good counterpoint has been raised, imo, and that is affiliates can get paid out easily and quickly if there is only a 1$ minimum to reach. Non-CCbill programs don't have to necessarily set high minimum payouts - that has more to do with setting a certain bar of expectations and mediating costs per sale - since programs don't want to waste resources these days on affiliates that send one sale a year but ask everyday for something that strains the service that could be provided to more productive affiliates.
For us, we set the bar pretty low, 50$ minimum, which is two or three sales per month. We feel that is reasonably attainable goal for even the newest of the newbies.
Obviously, we all know that one sale a month affiliate might be your whale a year or two down the line, so treating every affiliate as a valuable asset is important. However, at the end of the day, you have to be very measured about where the valuable resource TIME is spent because if you lop side your efforts for those that don't produce enough sales to merit the cost of that time, and at the expense of productive affiliates, then that is a huge risk to take.
We all have seen so many programs die out and oftentimes that is the main reason why.