That is not even close to being true. You don't have to invest anywhere near to what this poster said.
First, anyone can launch a cam site. There are dozens of products out there to help you do it, including our own at
http://www.2Much.net, and there are plenty of "free" products out there too.
What it really takes, is know-how. You have to be smart when running a cam site. Even if you are a single solo model chatting alone, you still need to be smart. How smart? You need to be smart enough to understand these facts:
- A chat site is about CHAT. Your models need to communicate with your customers. If your models can't communicate and sell to your customers, your site will fail.
- Follow your niche. If you think naked girls are only sexy wearing little pink socks on their little feet, then your webcam chat site should be all about sexy naked girls wearing sexy socks. If you're into messy, your site should be all and only about, messy.
- Your chat models need to be CHARMING and CARE ABOUT THE CUSTOMER. Too many idiot chat models are so self absorbed they can't be bothered to welcome a new customer into their room, let alone say "thank you for choosing me".
- Your chat models represent your brand. Too many site owners hire just anyone to go on camera. If she's gross, boring, stupid, self absorbed, your customers will attribute these properties to YOU, and never come back.
It is not easy to compete against the MFC's of the world, but its not impossible either. The right approach, some basic business sense, and lots of dedication will take you very far in your live webcam business. No Half-a-million in the bank necessary.