Quote:
Originally Posted by Rebel D
I can agree with this. Initially i feel CPM was created to get rid of Lazy webmasters and thier shitty banners. If you have a shitty but brandable banner you could take site owners for months gaining visual branding without people clicking. or People who let their banners go staleeating up your precious inventory.
CPM made webmasters work for traffic/branding.
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Yes.
Imagine two webmasters and CPC model. Lets say ad broker is selling cpc.
a) webmaster is getting 100.000 impressions and 10.000 clicks.
b) webmaster is getting 100.000 impressions and 5.000 clicks. So he will get those 10.000 clicks only after 200.000 impressions.
In this scenario ad network should provide 100k impressions to webmaster a) and 200k impressions to webmaster b) in order to get the same amount of money (as they are selling cpc).
This is not actually fair (b webmaster getting twice as much traffic for the same price as a webmaster just because b webmaster is worse in his ctr), so thats most likely why CPM was introduced.