Looks like it was effective even though everybody hated it....
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http://mashable.com/2013/02/05/go-da...ay-super-bowl/
"Go Daddy Posts Biggest Sales Day in History After Super Bowl Ads Run
Love 'em or hate 'em, you have to admit Go Daddy's Super Bowl ads are effective.
The company on Tuesday reported that the Monday after the game was its biggest sales day in company history. The company provided Mashable with the following stats that illustrate a big increase over the comparable day in 2012:
Hosting sales jumped 45%.
Dot-com domain sales rose 40%.
New mobile customers increased by 35%.
The company added 10,000 customers in total.
Go Daddy, a Super Bowl advertiser for the past nine years, ran two ads during the game, including "Perfect Match," which featured supermodel Bar Refaeli making out with a nerdy-looking guy and "YourBigIdea.co," which showed entrepreneurs across the world coming up with ideas though only one acts fast and secures a .co domain name. created the ads.
Despite Go Daddy's success, viewers didn't seem to like the ads: "The Perfect Match" spot scored dead last in USA Today's Ad Meter."
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