Quote:
Originally Posted by Colmike7
If I use Juicy Ads, how would geo-targeting make me more money, besides showing an ad for a surfer in a country with a slightly higher CPC payout? Or am I missing how Juicy Ads work?
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So for example, lets say you have ad spot A. You put up sponsor ad that would appeal to north american credit card buyers, which would be say 60% of your traffic, the other 40% is just wasted because the ad doesn't appeal to them and they don't use credit cards.
Now you take ad spot A and put it in JuicyAds, now that sponsor if in JuicyAds, can get that 60% of the traffic he wants only paying for it, but also the German traffic can go to another, the Asian traffic to another, the French to another, Middle east to another, etc... all from that same ad spot so the overall value of that spot is increased because each advertiser is getting their piece of the traffic.
Now, with JuicyAds we also allow publishers to set direct buy prices because in some cases it might be worth buying it all even if 60% is usable to them, but its not a single advertiser buying the spot that makes our value but the ability to break your traffic from a single ad spot into dozens of different advertisers each benefiting because they are targeting what they want for their products.