Quote:
Originally Posted by NewNick
You cannot show any adult content until you have successfully shown your viewer to be over 18 by one of the following mechanisms.
Technical tools which may be acceptable for age verification purposes include:
Confirmation of credit card ownership or other form of payment where mandatory
proof that the holder is 18 or over is required prior to issue.
A reputable personal digital identity management service which uses checks on an
independent and reliable database, such as the electoral roll.
Other comparable proof of account ownership which effectively verifies age
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So soft tours / promo material is the only viable option for UK based business in reality. But again, UK based is a loose term, eg if a company has offshore hosting, editing, publishing and billing but produces in the UK which I know of many that do, are they liable for regulation. I have had discussions with ATVOD and it was very difficult to get a definitive answer.