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I think some of it comes because you can find a site you like and ask someone with 5000 feedback on oDesk to copy it with modifications to fit your purpose and it will take 48 hours over a business week and cost $500, this from personal experience.
If I wanted to use a higher end designer (and I have) it would be if they really designed it, not just gave me a standard "template" looking site, and would have knowledge of how to route visitors, and experience with tools, and clear differentiation.
If you have all that more power to you, I'd put it right up front in your marketing.
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