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Not to defend clients who have no clue about the real costs behind implenting a well-designed, custom website - but in a recession economy usually the first thing that gets downsized in a company's budget is advertising and marketing. Obviously that's not a good thing, but often the people holding the purse strings don't fully realize or comprehend the value of (website) advertising.
I recall back in the late 80s/early 90s during the last recession a LOT of companies in Toronto cut back on their advertising and promotion...and a lot of graphic/print companies were struggling to stay afloat as a result. I was in the print/press industry at the time and had to jump from company to company several times whenever their client base dried up.
Many of the small, independent print shops closed their doors - and only the largest ones that had big contracts managed to survive. Luckily I was able to get in with one of the largest at the time that had SkyDome (Ellis Don contractors) and Terminal 3 (Pearson Airport) as their lucrative printing contracts.
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