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Hey I just thought of a GREAT example : GFY.com.
All kinds of people hang out here and GFY makes great money selling NON-INTRUSIVE ads. Banners at the top and bottom, pinned threads, and skins once in a while.
This lets all the content be seen and the ads noticed. Interested people click the ads. Everyone is served the ads, adverisers get clicks, gfy gets content. A PERFECT example of how it should be done.
Imagine GFY it it were loaded with Pop-ups/unders, crawlers and other stupid shit you see on dozens of other sites? People would complain like crazy. Some will ad-block, many would leave, right?
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