Yes it is normal. If "someone" can't promote their content without annoying popups and and embedded ad spots, he will lose the business sooner or latter.
There are many other ways to promote your content without that shit. The direct one (ad links built into the content) or membership models. You know, recently I was reading an article of a very famous blogger who said that ads suck and they are dead already because all the money in the membership model. So if your readers consider your blog (actually any type of a website) interestingly, there won't be a problem for them to pay for an yearly/monthly membership.
Do you know what I'm talking about? The guy just invented a "new" monetizing system.
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Obey the Cowgod
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