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Implement Real Time Bidding for both publishers and advertisers, please, for mobile and popunders traffic.
As publisher I would like to send Bid Request (Site, Device, & User Data) to you and receive Bid Response (Bid, Ad URL). It's all described in OpenRTB specification.
This way publishers could maximize there revenue from different ad networks and your advertisers will get and pay only for hits they really need.
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