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We also have "levels" in this business, or at least I have noticed them with my own company and with others I have seen. In other words, there comes a point where you lose as many Members as you gain new ones so you "level off".
This can be differant for everyone (differant levels) but I've definitely seen it. So I think if you have reached a "level" cycling through existing content makes sense. But if you see a steady increase in rebills over time, every month, then not only should you be adding as much content as you can you can now theoretically afford to do so.
Finding that balance is key. I have some sites that no matter how I try to grow it I seem unable to while others grow naturally or organically, amost despite my efforts. LOL
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