Quote:
Originally Posted by Webmaster Advertising
Can I ask, the content you have in the site, are you literally just 'adding' new content or do you take some of your existing scenes and 'rotate' them through?
We found that rotating content, not just adding new scenes/sets works well, it basically allows you to make the member think they are getting more than they actually are, after all, if your highest rebill length on average is 6 months, why not only have 6 months worth of content in the members area and rotate whatever you have 'extra' through to make it seem like you are adding more?
There is a fine line when it comes to content in members area and updating, if you continually add content to a site that has a 6 month retention rate, you're basically throwing good money away, because you ONLY actually need 6 months worth of updates. If that makes sense?
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If you do things right, more people are going to signup and stay if you have 700+ exclusive scenes (like both our Gay Life Network & Blake Mason do now) than if we had say only 48 scenes to last six months (as there are two updates per week). People love digging through a huge archive of videos as much as they look forward to the latest update.