Quote:
Originally Posted by JamesM
I read in old threads, Mr. Paul Markham used to rotate the content and members didnt like it, its like fooling them.
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Members typically don't like it when they join via magic join links ;)
But, if you know you have a 6 month retention rate on average, even if you also know some members will join again in a year or so, simply having enough content to fulfill a 6 month time-frame (to be on the safe side id say 8 months) the benefits of having the majority of members retain for 6 months vs. losing a member who has already joined and come back and cancels, is a no brainer, id rather lose a months rebill from a few members each year than have to constantly throw a few hundred bucks into the site month after month.
Its a number game ultimately, and is one that has been prevalent in the industry since the inception of the PPS business model. How many exclusive PPS multi-site programs do you think 'actually' add fresh, exclusive content to their members area every month?