Interestingly...
http://bc.ctvnews.ca/angry-customers...plan-1.1104441
"A class action lawsuit is underway against Aeroplan to force the rewards program to reinstate lost points and compensate angry consumers who were shocked to discover their points had an expiry date."
" The points had expired because Aeroplan quietly changed the rules a few years back. If you don't earn or redeem points in a year, you now lose them.
"Not everyone travels within a one year span. So if you don't travel within the one year they take away the points and you didn't know about that," said lawyer Josh Merchant.
Merchant's law firm is spearheading a class action lawsuit claiming Aeroplan didn't adequately inform customers about the policy change.
"We allege they basically tricked the people into losing their air miles. Aeroplan isn't losing any sleep if you are losing your air miles," said Merchant.
Aeroplan started out as Air Canada's frequent flyer program. Now it's owned by a company called Aimia. That company sells Aeroplan miles to its business partners to offer their customers as an incentive. When customers redeem the miles, Aeroplan uses the money from air mile sales to buy Air Canada seats. So any miles earned, but not redeemed, are pure profit for Aeroplan.
"People are angry about this. People within my own firm are angry about this. A lot of people are affected. A lot of people use Aeroplan. A lot of people use air miles," said Merchant.
"I'd like to see people who've lost their points without their knowledge really, get them reinstated," said Boome.
Aeroplan's expiration policy also applies to any mile that's not used seven years from the date it was earned. The class action lawsuit demands Aeroplan reinstate expired points, and compensate consumers.
If you would like to get involved in the class action lawsuit you will have to sign up with the Merchant Law Group.
There is no financial cost to join the class action. Aeroplan says it has strong arguments against the lawsuit and will vigorously defend itself."
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