I know some people dont think alexa is accurate, those people have no idea, unless its being fooled (which is easy to do but very rarely do people do that as there isn't much need for paysites), then its extremely accurate.
Also that program has been out quite some time, thats just a new paysite of theirs.
Not a new company.
And erospov.com doesn't have enough traffic to be monitored by Alexa, which means, most likely less than 6-8k to their homepage. Also the links in are poor. So that typically means not alot of people havent jumped on board with advertising it