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It "can" be done, but requires a bunch of hoops to jump through. Because you are not donating an actual good but a theoritical amount of time, the IRS will likely see this as volunteer work.
There is a bunch of paperwork you have to file and again, it's up to the IRS to decide (if they look into it) it's an out of pocket expense or not.
I had a non-profit ask me to manage some of the AdWords campaigns. They were getting about $7k/mo. of free ads from Google, but wanted someone to help them run it. They said it would be considered a tax deduction, my accountant said its going to be a headache, so I passed on the deal... Which is why I know a little bit about this topic.
One thing to keep in mind is the place you are giving "a donation to" would be subject to NP taxes based on what you "gave" to them.
IMO, I would just do it out of the kindness of your heart and ask them to put your contact info at the bottom of the site and leave a few business cards in the common area.
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