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They must have gotten it from one of the boards or from a Content Provider. I have a theory but I'm not sure!
One thing is certain though. We will never buy any of their content and if it continues take appropriate mesure.
I is hard to understand why a new company in this business area has to spam. It is fairly easy to get listed on the most boards and other relevant places!
Not a very clever way to aquire new customers if you are in the content business IMHO.
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