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It depends on a lot of things; the program, content, costs for the end user, how do they rebill, when is the rebill?, quality of your own traffic, etc.
But also important is how often you get paid from the program, because you want to get your earnings asap, so you can invest again.
We usually advice the promoter to test both and then they will evaluate after some time.
NB. I speak for mobile subscribtions!
Good luck with the choise of your businessmodel!
Regards,
Wouter
VPSMobile.com
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