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I guess maybe advanced tips/tricks was the wrong way to word it. Maybe I'm looking more for just what kind of relevant overall stats and trends can I try to pull from 5 years of data.
For example I can see their mobile traffic has increased sharply this year. A significant amount of traffic is from the US where they can't convert, so they should tailor an interstitial for those users and resell them. They have a higher than average bounce rate in certain provinces, again maybe a custom landing page or dynamic content area that makes users from those provinces feel more at home/local when they see the front page.
That kind of stuff.
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