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Advanced Tips and Tricks with Google Analytics - Help for a Mainstream Project
Hey everyone, I have a mainstream client whose tasked me with finding some valuable insights in their 5+ years of data. We have access to their local database and Google Analytics. We've done quite a bit with their local data, and now I'm trying to dig more into their Analytics.
Are there any advanced tips or tricks I can use to pull some insights out of this stuff? Maybe some links, tutorials, shit you've saved, etc.
They're mainly concerned with the Canadian market, so the first thing I'm looking at is major cities VS suburbs of those cities VS rural.
What else can I look at?
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