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Originally posted by Holly
Holy hell, I've read this on every board I've looked at today 
I'm not sure why you think it's "free" AVS's that are over? It's not about "free", it's about billing issues and being compliant with VISA. How the fees hit the webmasters will probably be the deciding factor of whether an AVS (AEN, whatever) folds, or not. If it has to be paid to every AVS, or several times per AVS because of their cascading billing, then yes- a lot of them will probably disappear. But I think all these people who are talking about moving their sites to other AVS's (I think ProAdult is the latest who is "avoiding" the fees) are wasting their time. It's a lot of work for just delaying the inevitable. When it's all said and done, everyone will bow to VISA and do what they're told or they won't process with them. There's no way any one AVS or processor (think GloBill) is going to avoid it. It might come later rather than sooner for some, but it's coming for all and it's crazy to try and build up your business by guessing which companies are going to be able to dodge it. You might as well start saving your pennies or learning how to do other things in (or out of) the world of porn. Maybe someone will invent some fabulous new payment method (since God knows it would be SO incredibly hard for VISA to come up with a verification solution to reduce cb's) that will catch on and we can tell VISA to go take a piss. But I'm not looking for that to happen in my lifetime (but if you do come up with something, let me know cause I want in on the groundfloor  )
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What's with all the 'avoiding the fees' stuff? There are no fees yet and no plans to introduce fees providing VISA accept the new systems (obviously yet to be seen). The only person paying $750 at this moment in time is the AVS system (or whatever you wanna call it) itself and just the once. That happened with the more general changes some time back. Fees will only happen if this attempt to work around the rules all goes to shit and then things really will be interesting.