Originally Posted by Yo Adrian

Your loss of traffic could be due to a few different things. Since April Google has updated it's algorithm several times to target things like low value backlinks, overly optimized backlinks, low quality content and exact match domains.

What's specifically happening to you can only be determined by looking through your site, your stats and your link profile.. since there's so many variables at play.

But the most common reason for dropping ranks, that I've seen over the past few months, is overly optimized links from low value pages.. aka side wide link trades and buys. What's been happening is Google crawls your site and see's that you have a lot of these low value backlinks and devalues them, which causes your ranks to drop since it's the equivalent of losing a chunk of your links. Also, it's possible you might be losing value from previously high value links if their own links were devalued for being low value or keyword stuffed. It's a ripple effect that happens over time.

To fix this I'd suggest researching your links and removing any site wide keyword stuffed links that you have control over and then countering the possible devaluations by building new high quality links. And when you build/buy your new high value links, don't use the same keyword as your anchor, you need to mix it up.. a good rule of thumb nowadays is to use your target keyword in no more than 40% of your anchors.