One day the middle man will be cut out - just isn't the time yet. But when that day comes when an HBO thinks it can make more profit on its own selling directly to its customers it will happen. HBO gets 7 dollars per subscriber, roughly half of what the subscriber pays the cable company for HBO. The formula has worked out great for them. They aren't going to bite the hand that feeds them until they have very good $$$ reasons. And offering an Internet version of HBO would certainly be biting the hand that feeds them.
HBO has a simple job now, produce and buy great programs. The cable companies pay for everything else, the marketing costs, all the hardware and engineering crap that goes into cable. Going it alone would be a huge undertaking. It's why the big sports leagues are and for a long time still will continue selling their broadcasting rights to the networks and cable. But they are inching toward a day when they will cut out the middle man.
What I always wonder about is do the cable and satellite companies shave the cable channels like HBO. Do the cable companies give them the names/addresses of every one of the 28 million HBO subscribers?
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