Originally Posted by AdultKing

The numbers are extrapolated but definitely not made up, in fact they're pretty conservative. Much of the content available on PlanetSuzy costs more than $19 retail. However the mean average for content we have sampled from the site is on the high side of $19.

Research by IDC, Melbourne University Law Dept, RMIT University Media Department and a number of other institutions have all come to conclusions about the percentage of people who would buy content if no piracy source for that content was available.

Many use the 33% model. The basis of the model is that one third of people acquiring content would buy it if no piracy option was available to obtain the content.