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Agreed on the refunds to women. Since 2005, I have had a grand total of one (1) legitimate woman signup.
Like others have said, it's important to advertise truthfully, provide quality updates and jump through hoops in terms of customer service.
I do have one secret weapon, though... in my ToS, I very carefully explain what I can do if someone does a CB and I prove it to be fraudulent. A 19-year-old kid tried it a few years ago, and I hit him with so many fees and charges (AFTER getting the CB reversed) that I had to offer him financing to get it all paid. He shared his story, and my CBs declined by better than 75% thereafter.
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