I've had 2 chargebacks in 4 years. Technically three...an indy site I use gave a chargeback to the wrong customer. My guy didn't chargeback, but the site accidentally refunded him instead of the customer of another chica who
did do a chargeback. I stopped directing traffic to that site after that, so over the years the site has lost several thousand (their cut) in potential sales over a $50 mistake for which they refused to reimburse me.
I have a record of every video call I do, though, which probably makes the thieves a little more reticent to try that ish. If I sold content only I imagine it would be a little bit higher. I think the more personalized the interaction, the less likely guys are to try to scam. Just a theory, but based on my observations that seems to be the case?
Either way, 3% seems...high. If one is talking about 3% of $1000, then yeah, one $30 cb would be 3%. If you're doing decent volumes def consider some of the suggestions posted in this thread.
+1 on the 'female customer' thing...I immediately refund any booking made in the name of a chica, which sucks because I know there are some female customers out there. I had a couple of (cam2cam) female customers back when I did big box camming and they were awesome. Not worth the risk, unfortunately
