Originally Posted by Tent Pitcher

Search.xxx was dubious at best as the results seemed to shift quite a bit as they started accepting paid listings - the whole thing reeks of a money grab all the way around. It's a shame too, because with unfettered access to the list of .xxx sites they really could have done something decent there.

To the original point, we defensively registered the .xxx and will renew for that reason alone. It is simply a redirect to our .com though, no SEO or anything specific to that TLD. It sucks to have to throw money away like that, but we're trying to build a brand here...