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When it comes to stories, I have found that most of the webmasters who I write for purchase semi-exclusive licenses or custom stories for their paysites.
These stories are mainly niche stories and with most of them I have weekly through to monthly orders. I also write serials for some - and I have been told that they retain a lot of members because the stories are added on a regular basis...
I have also found that in my own paysite the exclusive stories that are written are well read. In fact I have members hitting us up all the time waiting for the next episode of some serials... even though they know when the next one is due...
Once again it depends on the niche...
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