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It's pretty serious because if you are branding a site it's horrible to have users running around talking about getting viruses from your sites. I had to pull the pop unders from that site and will have to wait a few months before I consider putting them back. I can't risk it happening again. I would lose all credibility with my users.
I would love a whitelist system where I can approve advertisers and maybe even advertisements. Especially for pop unders. Failing that some sort of ranking system might help where I can specify only the most trusted based on longevity and volume can place ads on my site. It may hurt the earnings on the site but for some sites I would rather not take the risk.
I know Plugrush isn't allowing it on purpose. Have you guys considered trying to sue the people doing this or bringing criminal charges against them? Presumably you know who they are.
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