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Epitone: there are a Lot of short notice things that can be done, the campaign could spend much more, and since we have ad relationships re TV already, we can likely even extend the ad campaign there on Monday and over the weekend, since those are paid later not pre-paid in full, so no additional money usually needs to flow prior to them airing.
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"Think about it a little more and you'll agree with me, because you're smart and I'm right."
- Charlie Munger
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