"Assuming The Drudge Report gets $1.50 per 1000 pages and has 1 billion pageviews per month, The Drudge Report should be generating revenue of $15-$20 million a year....
Media properties generally trade at a 15x-25x multiple of earnings, or a 4x-5x multiple of revenue, depending on the growth rate of the business and the level of profitability.
A range of 15x-25x earnings for the current incarnation of The Drudge Report, therefore, would produce an estimated value of $150 million to $375 million."
http://www.businessinsider.com/drudg...-worth-2012-10