For sake of the pissing contest have 2 currently under 1:500, ALL traffic.
LadyboyGold - 1:370
iLoveThaiPussy - 1:494
Last 30 Days / First page uniques / Full joins / No trials / Includes type-ins / Well over 1000 uniques a day. Even with those "great" ratios if those sites didn't rebill well they would not be profitable enough to continue.
Agree with those posted overall $$$ is the most important thing; not $$$ per click or an arbitrary ratio. Weighing how something REALLY sells and how sticky it is to your surfers. For example if you have something on your site that is clicked ALOT more than something else, but might not have the best ratio is better than something clicked less with a better ratios. The product that created more action, with more sales in that spot is what's making you more $$$. Then how well the site is at keeping customers (on revshare).
Without sounding like a dick general ratios are useless. Individual sites have too many variables within their own site types to compare. Without knowing the true quality of your traffic and your surfing customer base. A better ratio might mean that program just has their shit together with in-house traffic buys. They've been better at obtaining quality traffic like that from established review sites, mailing and members area traffic and direct keyword buys. They have a higher percentage of affiliates that are actual salesmen and know the product, and filter their traffic accordingly. Or a combination of any of those things which would skew ratios one way or another.
And all this assumes all programs count traffic the exact same way. Which is far from reality. Know your traffic; LOOK at the sites you sell. See the members areas. Know if it's a good product or not to present to your customers. If so, use your salesmanship to SELL it to your customers. Don't slap up a bunch of shit sites / content and hope something sticks. Sell better
