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Mike Metzger (pro freestyle Mottocross icon "The Godfather") was on a big money endorsement deal with Ecko when they sent out a bunch of flaming guys from corporate to do a photo shoot.
After some inappropriate comments about man on man love...Metzger took out his check book and wrote a check for the entire amount of the contract and looked at one of the guys and said
"I dont fly like this bro!"
he walked out ona 1/4 million dollar gig and the brand was left looking silly to the insiders of that particular demographic.
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