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Old 10-30-2012, 04:23 PM  
wehateporn
Promoting Debate on GFY
 
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IMHO we shouldn't be talking about ratios here, we need to also take into account rebill rates and the actual price per sale. If instead we look at $/Unique Click, and include rebills in the calculation, that is is a far more useful number.

Here's an example for one of the programs I promote


So total sales is $3366.40

Total unique clicks is 61,657

So $/Click is 3366.40 / 61657

= $0.0545 per click

I find it easier to think what that's worth per 1000 clicks, so *1000

= $54.598 per 1000 clicks
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