Quote:
Originally Posted by ilnjscb
Farrell did you go with the tubes to get sales strategy? Do you mind telling if it was effective?
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For many reasons Homegrown pretty much slipped out of sync with the heydey of tgp/mgp and couldn't bring in affiliates because no one liked using revEx so we basically embraced tube traffic early on as a way to generate traffic internally since we had so few affiliates.
After switching to NATS, we started submitting to tubes and getting the 1:10,000 to 1:20,000 that everyone complains about. However, we worked hard at testing and improved ratios significantly. We test everything, content, text, background colors, types of offers, branding, un-branded, videos on join pages, etc., everything possible.
Each tube pretty much has its own recipe for what works or doesn't content-wise, ad zone-wise, etc so there is no universal recipe. We also focused on branding, seeing potential in the organic traffic that much exposure generates as well. Finally, we used our tours to market similar to what we used to do with cracked password traffic. Essentially, we address the fact that we know the surfer wants "free, free, free" but present a reason why "pay" is worthwhile in our case.
Most of the tubes we work with have told us that we are one of the few companies that works as hard testing. We consider any ratio below 1:1000 to be good, but we strive for better than 1:500 as a benchmark of great. We aren't there yet for every tube, but we continue to improve.