Do a search for companies with paysites and determine if your content is possibly aligned with with their strategic objectives and marketing. Find a way to utilize your content to fill a need for others that may not have the niche covered as well or may be trying to do so. That way you bring more of an incentive to them. Also, exclusive is what matters today imo. Try to sell on that. Someone that has a network established already can likely add you to their affiliate program and then the rest is backend business and marketing after a partnership has been established.
I bet more partnerships occur that most don't realize exist in this industry....
