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Is this just good business?
Think of it, you have an industry full of self interested, independent, entrepreneurs- some of whom just got lucky by getting into the internet early.
Everything was decentralized, no webmaster associations per se.
So, along comes a group who, to their credit, identifies the inherent weakness of what amount to hundreds of small businesses in a market where product differentiation is next to zero.
The company starts putting the pieces together and pretty much forces the hand of the independent business owners.
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