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Originally posted by chodadog
Could someone in the know answer me some questions.
What is the reasoning behind some of these changes, in particular, the wording. I understand the point about the term "AVS" but what is so wrong about using "Access to multiple sites" as a selling point?
It seems to make no sense to me.
Also, does this only effect AVS's processing with third party billers (assuming there are any that use their own merchant account), or does it effect the AVS model no matter what?
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There are actually a few reasons behind the changes.
First of all, the credit card companies hate the misnomer that a surfer is validating their age by using a credit card. This is not 100% accurate, and they want no part of being responsible for age verifcation.
Secondly, Visa also wants to be able to make sure sites don't use and abuse the system, and then quietly change billing companies without any repercussions. That is why they insituted the registration, so that they could track repeat offenders.
In regards to an AVS, there are these small "sites" of which alot of smaller webmasters could not justify registering each and every one for the $750 fee. Their business model is too small. AVS at the time filled this need. We all know however that when you total all the newbie traffic, it adds up. Visa wants someone to be responsible for this content and the promises made on the sites. That is why we are setting up our program the way we are, in order to comply with the new guidelines, and to move forward with where the industry is heading.
In response to everyone's gripe about the short notice. I can honestly tell you we found out about it and our choice was to either not give everyone a chance to fix their site this weekend, or to simply de-list every site and add them back in as changes were made. We knew changes were coming but until we felt we knew exactly what changes needed to be made we were handcuffed. The day we found out we then changed our site and then immediately announced it. Others companies we heard also sent out similar requests. I am not sure if they heard from other sources, but they too felt the need to get this done.
As tired as i am, I don't want to bitch because I know alot of you are every bit as tired. Again, we are sorry for the short notice, but we are hopeful that you will appreciate knowing what is going on and being a part of the changes.
We know we have a time limit and we want to be ready so that we will not incur any downtime.
Most importantly, I want to thank those who have made every attempt they could to assist us. We appreciate your support, and we will remember this when you need help. Let me know if you have additional questions.
For those of you who felt they did not have the needed time to do the changes and will either attempt them later or go to another AVS, we understand where you are coming from. No one wants to be forced to do something. We believe that these changes are going to have to be made, and it is far better to do them as quickly as we can. If you believe that the AVS's who are not making the changes won't have to, or who can afford to wait, I can simply say, we'll see........ Thanks everyone, and Dwayne and I are running shifts all day and night to assist. (how did i get the 5 a.m. Sunday morning shift ;) I can be reached at
[email protected] and
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