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How about if a company wanted to have a totally free for life AVS and never charged anybody for anything but made all their money on upsells inside the AVS? How could that ever be considered IPSP. Visa might not like being used to verify age but if there is no cost at all can they do anything about it?
How about if an AVS was completely free for life itself but gave the surfer a free or paid trial to a paysite that could rebill and considered webmasters to be affiliates for the paysite. Giving them the privilege of promoting that paysite if they choose their AVS to protect their site completely for free. How can Visa claim they're preventing fraud when the surfer is not being charged for access to any possibly fraudulent website. I mean even if the participating site in question has no content at all and no value who cares? It's free. The paysite which has already been registered and for which the $750 fee has already been payed is all that would cost the surfer anything.
Does that make sense?
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